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Strategic Communications and Engagement Plan

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strategic comm planHamilton-Wentworth District School Board (HWDSB) is committed to improving and expanding its ongoing communication with students, parents, staff, and the community in order that we can work collaboratively to provide the best education possible. This commitment is outlined in our Strategic Directions under the priority, Effective Communication.

In August 2017, Executive Council approved the 2017-18 Annual Plan for Effective Communications with a goal to improve internal and external communications and implement a research-based Strategic Communication and Engagement Plan based on the recommendations of the Communications Audit, conducted by the National School Public Relations Association (NSPRA).

The Strategic Communications and Engagement Plan serves as the framework for determining communication priorities and driving the work of the department. This plan demonstrates how projects, tasks, and responsibilities align with the strategic direction of HWDSB.

Charting a clear course for current and future communications needs, as well as being responsive to the direction of the Board, will ensure that HWDSB leadership is communicating the right message to the right constituency using the right communication tactics. A comprehensive plan provides transparency and accountability for plan implementation. The Strategic Communications and Engagement Plan is guided by the Four-Step Process of Communications Planning: Research, Planning Implementation and Evaluation.

Throughout the development of the plan, five priorities emerged to support the goal that HWDSB will create a culture of communications and engagement through the implementation of its strategic directions. The priorities include Leadership, Staff Ambassadors, Student Outreach, Digital Engagement, and Partnerships. 

For more information, please contact: Shawn McKillop, APR, Manager of Communications and Community Engagement at 905-515-6227 or smckillo@hwdsb.on.ca.

Updated on Wednesday, June 13, 2018.
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